How to Retain Your Customers the Dish Network Way
Customer retention is vital to a business. If you cannot retain your customers you will be continually losing current customers andalways on the search for new ones. This can be very expensive. Retaining current customers means continual sales which is essentialto keep your business afloat. Here are some keys to keeping your customers that can be learned from looking at theDish Network business model.
Committed To Your Customer? Prove It When They Complain!
Businesses like to brag in their advertising about quality of work, commitment to their customers, and excellent service. These statementsare also proudly advanced in Mission, Vision, and Values Statements. They are foundational to success.
The Great American Customer Service Unawareness Campaign
Q: I’m so sick of you so-called business experts always saying the customer is always right. This is mybusiness, not the customer’s, so I’m the one who’s always right. Sure, they can have an opinion, but in theend it’s up to me to decide who’s right and who’s not. And if the customer doesn’t like it theycan take their business elsewhere. What do you say to that, Mr. Business Expert? — Paul W.
CRM For Beginners ? Customer Relationship Management Basics
In order to maintain a successful business, the business must understand and maintain a positive relationship with its customers. Customer RelationshipManagement (CRM) is the process of bringing the customer and the company closer together. There are many different areas in whichCustomer Relationship Management can be implemented. The goal of CRM is to help a company maintain current customers, as well asgain new customers.
Keeping Clients Happy Keeps them Coming Back
Whether you are a seasoned small business professional, or you have just opened your doors to new clients, your marketing strategyshould not only involve bringing in new business, it should also include keeping your current clients, your most important asset, happyand coming back for more or referring your services.
Restaurant Owners ? How Important are People Skills?
You are serving great food. Your establishment is new, spotless and inviting and yet you are not getting the repeat visits that youexpect. What’s up? What’s going wrong?
Are You A Coward? I Was
Over the last month, I have come to hate emails and answerphones; not because I get 100 emails every day butbecause emails and answerphones are fast becoming the tool of the coward. At Beyond Philosophy we worked with a client awhile ago whose account managers and sales teams never used to speak to anyone! They just used to send emails. Ifthe customer called in they were greeted by answerphones which were kept on all day. You see the sales teams wereall busy doing "real" work. The customers were just interrupting them. Surely this must be the height of "inside out" behaviour.